Instagram and Facebook are two social media apps that have integrated music into their apps and now Snapchat is finally starting to integrate music into their app.
In a recent update, there has been a new feature within Snapchat that may offer music in users’ posts. The company has been in negotiations with music companies including the big three — Sony Music Entertainment, Universal Music Group and Warner Music Group — to license song catalogs for the Snapchat app.
What does this mean?
That would give Snapchat the right to let users include music in their posts, similar to the way TikTok — the successor to lip-syncing app musical.ly — and Facebook do. The licensing rights would be limited to songs embedded in users’ posts on the social messaging and media app. In other words, Snap isn’t seeking to build a music-streaming service a la Spotify or Apple Music.
What Snapchat has Already
Snapchat already has a contract with SiriusXM’s Pandora, which lets Pandora Premium subscribers share their favorite songs, albums, stations and playlists via Snapchat. Snap also has a contract with Apple-owned Shazam, under which Snapchat users can ID a song by pressing and holding on the camera screen.